Topic

Content for restaurants and hotels

Someone who books a table or a room is buying how they will feel there. The content that fills a restaurant or a hotel shows that experience with real people, with a date and a price, and ends in a button to book.

North team · Updated October 7, 2026 · 2 min read

Ideas that fill tables and rooms

Situation	Piece	Call to action
Slow Tuesdays and Wednesdays	Reel of the table at sunset with the price of the Tuesday menu	Message TUESDAY on WhatsApp
Hotel low season	Carousel with the room and dinner package, and what it includes	Book with the code, valid until a set date
New menu	3:4 carousel dish by dish, with name and price	Save it for your next visit
Event or special dinner	Stories with a countdown and seats available	Turn on the reminder
Guests who post	Repost with permission or video review	Location tag and booking link
Team and craft	Reel of the chef or bartender making something from the menu	Order it when you come

A complete example

Brief for a low-season carousel

Each image has a job: attract, show, explain what is included, give price and date, and ask for the booking.

Brieftext

Goal        Sunday to Thursday bookings in September
Format      3:4 carousel, 6 images
1           room in morning light: "September in Tulum, without the crowds"
2           breakfast on the terrace
3           dinner for two at the restaurant
4           what's included: 2 nights, 1 dinner and transfer
5           price per night and deadline
6           "Book with the code SEPTEMBER"
Measurement bookings with the code SEPTEMBER in the booking engine

Recommendation. The price and the date go in the image and in the caption. Without a price, the piece generates questions instead of bookings.

Before posting

Booking button on the profileInstagram’s action button connected to your booking system, or a link to WhatsApp
Location taggedthe piece appears on the place’s page and in searches by area
Date and price visiblein the image and in the caption
Captionsmany people watch without sound
Permission from the people who appearin writing if it is later used in ads
The same information as on Googlethe same hours and price on the listing, the website and the piece

What works best

The moment before: the table set, the view on arrival.
People enjoying the place, with the staff in sight.
Concrete plans for slow days, with a date and a price.
A direct invitation to book in the caption and in the link.

Frequently asked questions

Do I need a professional photographer?

For the production shoot, it helps. For day-to-day stories, a phone and some judgment are enough.

What works better, photo or video?

It depends on the piece. Short video usually reaches more people; photos usually convert better in ads. We test both.

Is it worth working with local creators?

Yes, when the creator has an audience in your area or in the cities your guests come from. You publish as a collab, give them their own code and measure how many bookings they brought in. If the piece works, it gets promoted as a partnership ad from their profile.

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